When looking for digital cameras, you may be a bit lost about what you really need. With so many different brands, features, and prices, it can be hard to know what it is you want in a digital camera. You have to decide how much you have to spend as your first step, and then decide which features are more important to you.

Perhaps one of the biggest decisions is how much memory you need. The great thing about memory is that you can buy memory cards for digital cameras that can hold hundreds of pictures. Remember that the higher the mega pixel number is, the better the resulting pictures will be.

Zoom is another important feature on digital cameras. You have to be careful about what kind of zoom the camera features. The Kodak Easyshare z740 has ten times optical zoom. The key word you want to look for is optical. Digital and optical zoom are two different things.

Optical zoom is true zoom, much like on a film camera. When a digital camera has high optical zoom, you can zoom in on far away objects without losing clarity. Digital zoom, on the other hand, will take the existing picture and crop it, thus when you zoom in on something, you lose quality.

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